Privacy Policy

Introduction
At ADT digitaltryck AB, we value your personal integrity and do not collect more personal data than necessary. We strive to handle your data in the best possible way and comply with the General Data Protection Regulation (GDPR), which governs the rules for personal data processing.

To create a secure experience for you, this policy informs you of what data is collected and processed. Your personal data will not be used for any purpose other than its original purpose, as described in this policy.

By accepting the terms and conditions of purchase, you accept our Privacy Policy and thus the processing of personal and company data. Therefore, it is important that you review this policy.

Data Controller
Personal data refers to information that can directly or indirectly identify a natural person. This also includes legal entities and company information. The data controller for the processing of your personal data is ADT digitaltryck AB.

What personal data do we collect and how is it processed?
We collect personal data from you in connection with making a purchase, registering for newsletters, and also when you use our website or contact us in other ways.

If you are under 18 years of age, consent from a guardian is required for us to process your personal data. By registering and/or making a purchase, you guarantee that you have obtained guardian consent for us to process your personal data. Within the EU, requirements for the minimum age for processing personal data are regulated by each member state. We follow Swedish regulations.

Of the personal data we collect, we process only the data that is necessary. No data is stored longer than necessary.

Below are details of what is necessary for us to process regarding personal and company data.

Personal and contact information

• Company details

• First and last name

• Invoice and delivery address

• Contact information such as email address and phone number

• Date of birth/Personal identification number/VAT ID

The data is collected to be able to manage orders and deliver products. The data is also used to send targeted offers. The main purpose of the data collection is to fulfill a purchase agreement between us as the supplier and you as the customer. The storage period for collected data is until the purchase has been completed (including delivery and payment) and for at least seven years for data processed in accordance with the Swedish Accounting Act.

Personal and company-related data is collected and stored during transactions via payment services such as Klarna and PayPal as payment methods. Personal and company information such as personal identification numbers and VAT IDs are also documented and archived so that we, as well as payment services like Klarna and PayPal, can offer you credit options and access to trade-specific apps linked to us and third-party services. Personal data is only processed by the payment service provider for credit purchases and card payments. This data is not processed or stored by us as the supplier for the aforementioned third-party solutions. Read how Klarna and PayPal handle your personal and company-related data here:
https://www.klarna.com/international/privacy-policy/
https://www.paypal.com/paypalme/pages/terms?locale.x=sv_SE&country.x=SE

Payment information
Credit and debit card data (card number, expiration date, and CVV code). The purpose of collecting this data is for the payment provider to confirm and verify your identity when processing your order. Payment information linked to card data is not processed or stored by us as the product supplier, as only the payment provider has access to payment information and transaction data related to the card. The payment provider is the data controller for the data collection related to card data and associated services. Card data is not stored by ADT digitaltryck AB.

Information about goods you have purchased
Details regarding the products you have purchased are collected to be able to handle any returns and complaints, as well as to assist you with customer service matters. The storage period for customer data such as address, company, and personal information is until the purchase has been completed (including delivery and payment) and for a reasonable period thereafter. In this case, at least seven years for data processed in accordance with the Swedish Accounting Act.

Other data that is saved includes information about how you interact with ADT digitaltryck AB, how you use our services, page response times, download errors, etc., how you reached and left the service, and delivery notifications when you contact us via email or digital channels. The purpose of this collection is to improve our services, develop products and features, and for general business development. The retention period for this data may vary, from the time of collection and for a reasonable period thereafter.

Device information collected and stored as per the data above: IP address, language settings, browser settings, geographic location, time zone, operating system, platform, screen resolution. This data is collected to perform risk analysis and to ensure that the software is optimized. The retention period for this data may vary, from the time of collection and for a reasonable period thereafter.

This service and third-party solutions such as payment services use encrypted communication via Secure Socket Layer (SSL). This ensures that your personal and company data is protected during purchases and during the statutory archiving of customer data. Credit card information is handled only by the payment provider in a secure and encrypted connection.

Your data is processed within the EU/EEA. However, there may be situations where the data may need to be transferred and processed in a country outside the EU/EEA. For example, if subcontractors to this service or third-party service providers are established or store information in a country outside the EU/EEA. In such cases, subcontractors may only access information relevant to the purpose, and we as the service provider will take all reasonable legal, technical, and organizational measures to ensure that your data is handled securely and at the same level of protection offered within Sweden/EU/EEA.

Personal and company data, such as digital and physical addresses as well as references relevant to orders, are shared with subcontractors to execute purchases, orders, deliveries, and returns. Your personal data is only processed by ADT digitaltryck AB and third parties connected to the service, such as logistics and transport companies. We share your data with logistics and transport companies to manage and deliver orders. Payment providers and equivalent suppliers may share the personal data collected in connection with a purchase with credit reference agencies and suppliers of similar services to enable our payment providers to assess creditworthiness when applying for any of the payment methods we offer, as well as to confirm your identity and address. As a service provider, we may provide necessary information to authorities such as the police, the Swedish Tax Agency, or other government agencies.

As a provider of this digital service, we may share your personal data with providers of marketing services, such as marketing automation and email marketing, for our own marketing of our services and products.

Subcontractors and similar suppliers form an important part of the supply chain, and ADT digitaltryck AB may share your personal data with subcontractors and similar suppliers in the performance of our obligations to you as an orderer of goods and services.

Your personal data will not be shared with unauthorized parties. We never sell or exchange your personal data with third parties.

Your rights
You have the right to obtain information about what personal data we have stored about you. This is also documented in your customer account. If you would like deeper insight into how we process your specific personal data, you are welcome to contact us.

If your data is incorrect, you have the right to request that the data be corrected. You can also edit all data via your customer account. During the time it takes to verify that the data is correct, orders may be pending until everything is approved for delivery.

You have the right to withdraw your consent for the use of your data at any time. Read more about how to withdraw your consent regarding newsletters and SMS in our terms and conditions of purchase.

You have the right to request that your data be deleted. However, there may be obligations that prevent ADT digitaltryck AB from deleting data, such as obligations under accounting and tax laws.

You have the right to object to the processing of personal and company data based on a balancing of interests. For us as a supplier to continue processing your personal data, we must demonstrate a legitimate interest that outweighs your interests and rights.

You have the right to have your personal data transferred under data portability. This applies if our right to process your personal data is based on your consent or the performance of a contract with you. Please contact us at info@adttryck.se for questions regarding this.

The Swedish Authority for Privacy Protection (IMY) is the supervisory authority responsible for monitoring the application of the rules on personal data processing. Anyone who believes that a company is processing personal data incorrectly may file a complaint with the Swedish Authority for Privacy Protection.

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Changes to the policy
We reserve the right to make necessary changes to this policy to comply with legal requirements or address changes. All major changes will be published in this document.

Last updated: 2026-05-08